Test Your Way to Success
Are you doing any testing on your web site? You ought to be. The testing, in fact, can be outside of your side whether through email marketing, social media or a variety of other options. I subscribe...
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Change Your Perspective
I just took a look at my schedule. Next week I have lunch with Brian DeLaet twice. The problem you see is that I am Brian DeLaet. Two different colleagues have sent me calendar invitations to have...
View ArticleThe Importance of Being Heard
How do you get your message out? More importantly, how do you get your message out so that it is heard above the cacophony of others struggling to get their message out? That is the trial of the age in...
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Is Your Site Performing?
Have you looked at the stats for your web site lately? If you haven’t you should. There are two sets of statistics I recommend looking at. One is the stats from your web logs – we like to use AWSTATS...
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Mobile Goes Wild
As we monitor our customer’s sites we are seeing, understandably, a huge increase in traffic from mobile devices. What does that mean for your web site? What does that mean from a design perspective?...
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Transition Points
This morning our little part of the world was recovering from a brief snowstorm. As I left the building for a client meeting and again as I returned to my office, there were people (different folks...
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What is Your Focus?
“Brian, I just learned that a competitor is getting 60% of their business through their website. How come my site isn’t?” This question and many with a very similar tack gets asked a lot in my...
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Becoming a Customer (Part 1)
Have you ever thought about how you interact with web sites? When we speak with potential clients, they rarely have stopped to think about how they want visitors to interact with their site. But what...
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Becoming a Customer (Part 2)
Can your web site design (not the content) help you get more customers? In our first article on <becoming a customer>, we discussed the content aspect – having a clear call to action on your...
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Becoming a Customer (Part 3)
There should always be a next step! And if that step is up to you, you had better carry through! A well-known Hollywood director said “Showing up is 80 percent of life.” Successful businesses often...
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Is Your Site Performing?
Have you looked at the stats for your web site lately? If you haven’t you should. There are two sets of statistics I recommend looking at. One is the stats from your web logs – we like to use AWSTATS...
View ArticleClik here to view.
Mobile Goes Wild
As we monitor our customer’s sites we are seeing, understandably, a huge increase in traffic from mobile devices. What does that mean for your web site? What does that mean from a design perspective?...
View ArticleClik here to view.
Transition Points
This morning our little part of the world was recovering from a brief snowstorm. As I left the building for a client meeting and again as I returned to my office, there were people (different folks...
View ArticleClik here to view.
What is Your Focus?
“Brian, I just learned that a competitor is getting 60% of their business through their website. How come my site isn’t?” This question and many with a very similar tack gets asked a lot in my...
View ArticleClik here to view.
Becoming a Customer (Part 1)
Have you ever thought about how you interact with web sites? When we speak with potential clients, they rarely have stopped to think about how they want visitors to interact with their site. But what...
View ArticleClik here to view.
Becoming a Customer (Part 2)
Can your web site design (not the content) help you get more customers? In our first article on <becoming a customer>, we discussed the content aspect – having a clear call to action on your...
View ArticleClik here to view.
Becoming a Customer (Part 3)
There should always be a next step! And if that step is up to you, you had better carry through! A well-known Hollywood director said “Showing up is 80 percent of life.” Successful businesses often...
View ArticleClik here to view.
Making Connections
Your web site is a networking tool. For most organizations, whether you make stuff, sell stuff, offer services or perform some kind of service for the community (as in non-profits), your standing in...
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A New Question for your Website
Free or low cost services to get you a web site abound. Why should you choose a firm like EduCyber and pay them a lot more instead of getting your free web site? But there is a new question you should...
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Strategies for High Converting Websites
So what does it take to “take your site to the next level”? Whether you have a new web site or are looking to get a new site, there are several things you can do that high converting websites do. What...
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